Quotes by : David Brier

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as....

One can always sell something by offering the lowest price. But this does not create loyalty to your....

Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

Having a me-too brand is a death sentence.

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable....

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior....

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant.....

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between....

The opposite of value is a commodity item with little or no perceived value — which means people are....

So it comes down to scarcity, one product or service having qualities you won’t find everywhere or....