Quotes by : David Brier

Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand....

Brands are either built on reruns or coming attractions. The future has no road map while the past does.....

One can always sell something by offering the lowest price. But this does not create loyalty to your....

Having a me-too brand is a death sentence.

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In....

Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by....

Life is made up of dots

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.

The opposite of value is a commodity item with little or no perceived value — which means people are....

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have....