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Author - David Brier
Quotes by : David Brier
power
Ideas are the currency of innovation.
branding
Branding is the art of differentiation
innovation
We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable....
branding culture
Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers....
branding expert
Having a me-too brand is a death sentence.
branding expert
History is filled with inferior brands outselling superior ones thanks to better branding. Only superior....
fast company
Cookie cutters are for baking, not branding.
business
Why is it there’s no aisle in a grocery or department in a store or menu on a website for “average....
branding culture
Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by....
genius
So it comes down to scarcity, one product or service having qualities you won’t find everywhere or....
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