Quotes by : David Ogilvy

The consumer isn't a moron she is your wife.

Sound an alarm! Advertising, not deals, builds brands.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in....

The consumer is not a moron she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

Our business is infested with idiots who try to impress by using pretentious jargon.

The advertisers who believe in the selling power of jingles have never had to sell anything.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your....

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship....

The best ideas come as jokes. Make your thinking as funny as possible.