Quotes by : David Ogilvy

The consumer isn't a moron she is your wife.

Advertising reflects the mores of society, but it does not influence them.

Leaders grasp nettles.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in....

The consumer is not a moron she is your wife.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole....

The advertisers who believe in the selling power of jingles have never had to sell anything.

I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something,....

Advertising is a business of words, but advertising agencies are infested with men and women who cannot....

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship....