Quotes by : David Ogilvy

Leaders grasp nettles.

In the modern world of business, it is useless to be a creative, original thinker unless you can also....

The consumer is not a moron. She's your wife.

Our business is infested with idiots who try to impress by using pretentious jargon.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole....

The advertisers who believe in the selling power of jingles have never had to sell anything.

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship....

The best ideas come as jokes. Make your thinking as funny as possible.