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Author - David Ogilvy
Quotes by : David Ogilvy
Grasp
Leaders grasp nettles.
business
The consumer is not a moron she is your wife.
Drawing
A good advertisement is one which sells the product without drawing attention to itself.
Information
I do not regard advertising as entertainment or an art form, but as a medium of information.
genius
Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.
Selling
The advertisers who believe in the selling power of jingles have never had to sell anything.
Wife
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your....
Doctor
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship....
advertising
The best ideas come as jokes. Make your thinking as funny as possible.
Sell
If it doesn't sell, it isn't creative.
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