Quotes by : David Ogilvy

Leaders grasp nettles.

The consumer is not a moron she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.

The advertisers who believe in the selling power of jingles have never had to sell anything.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your....

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship....

The best ideas come as jokes. Make your thinking as funny as possible.

If it doesn't sell, it isn't creative.