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Author - David Ogilvy
Quotes by : David Ogilvy
Believe
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in....
You
In the modern world of business, it is useless to be a creative, original thinker unless you can also....
advertising
If it doesn't sell it isn't creative.
Drawing
A good advertisement is one which sells the product without drawing attention to itself.
advertising
The consumer is not a moron. She's your wife.
Idiots
Our business is infested with idiots who try to impress by using pretentious jargon.
Advertising
I do not regard advertising as entertainment or an art form, but as a medium of information.
Freedom
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole....
humour
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something,....
Sell
If it doesn't sell, it isn't creative.
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