Quotes by : Derek Thompson

This sell something familiar, make it surprising. To sell something surprising, make it familiar.

The mere observation that something is popular, or even that it became so rapidly, is not sufficient....

Initially [my favorite books] seem to immerse me in another life, but ultimately they immerse me in me;....

Imitating recent successes is a game that everybody knows how to play. But seeing the next big thing....

It is an economic fact that predicting the future is most valuable when everybody things you are wrong.....

Cultural products will spread faster and wider when everybody can see what everybody else is doing. It....

The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a....

Some consumers buy products not because they are ‘better” in any way, but simply because they are....

Most consumers are simultaneously neophilic, curious to discover new things, and deeply neophobic, afraid....

The line from psychologists is, if you’ve seen it before, it hasn’t killed you yet.