Quotes by : Don Norman

In hindsight, events seem logical

One of my rules in consulting is simple: never solve the problem I am asked to solve. Why such a counter-intuitive....

Does the fact that I can no longer remember my own phone number indicate my growing feebleness? No, on....

A stupid question asks about things so fundamental that everyone assumes the answer is obvious.

Don't follow blindly; focus on strengths, not weaknesses