Quotes by : Donald A. Norman

Could we ever switch to this or any of the many other rational systems? Unlikely: tradition is difficult....

What makes something simple or complex? It's not the number of dials or controls or how many features....

adults forget how difficult that task was.

Will robot teachers replace human teachers? No, but they can complement them. Moreover, the could be....

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock....