Quotes by : Donald Norman

We expert teachers know that motivation and emotional impact are what matter.

Readers always seem to think that the author has some control over the design of their books.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot....

In my opinion, no single design is apt to be optimal for everyone.

User-centered design means working with your users all throughout the project.

And to get real work experience, you need a job, and most jobs will require you to have had either real....

Beauty and brains, pleasure and usability - they should go hand in hand.

Isn't one of your first exercises in learning how to communicate to write a description of how to tie....

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information....

Everyday people are not very good designers.