Quotes by : Donald Norman

We expert teachers know that motivation and emotional impact are what matter.

Also note that invariably when we design something that can be used by those with disabilities, we often....

I think there is a tendency in science to measure what is measurable and to decide that what you cannot....

And to get real work experience, you need a job, and most jobs will require you to have had either real....

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the....

Isn't one of your first exercises in learning how to communicate to write a description of how to tie....

So what does a good teacher do? Create tension - but just the right amount.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information....

I prefer design by experts - by people who know what they are doing.

Everyday people are not very good designers.