Quotes by : Donald Norman

We expert teachers know that motivation and emotional impact are what matter.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot....

User-centered design means working with your users all throughout the project.

And to get real work experience, you need a job, and most jobs will require you to have had either real....

Beauty and brains, pleasure and usability - they should go hand in hand.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the....

Isn't one of your first exercises in learning how to communicate to write a description of how to tie....

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information....

I prefer design by experts - by people who know what they are doing.

Everyday people are not very good designers.