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Author - Gideon Haigh
Quotes by : Gideon Haigh
commercialism
The assumption now is that the interests of the brand and of the game overlap to the degree that cricket....
cricket
One keeps looking out for innovation in IPL, but of late it hasn't been all that obvious. Lionel Richie....
nationalism
Far from marking the end of nationalism, the IPL is the ultimate triumph of that principle: a global....
salary caps
The IPL, involving the socialist principle of a salary cap and the protectionist mechanism of quotas,....
orwell
George Orwell famously described international sport as 'war minus the shooting'. But for all Orwell's....
brand finance
Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent....
innovation
[F]or all its reputation for conservatism, cricket in its history has demonstrated a remarkable capacity....
cricket
Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of....
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