Quotes by : John Hegarty

Better to be known for something than be forgotten for nothing.

The function of advertising is simply to promote and sustain competitive advantage for brands.

Advertising is far more than just a communications industry. It's a problem-solving industry that also....

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

Do interesting things and interesting things will happen to you.

You're only as good as your next idea. And if you can't agree on that, then it's time to walk.