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Author - John Hegarty
Quotes by : John Hegarty
brand recognition
Better to be known for something than be forgotten for nothing.
advertising
The function of advertising is simply to promote and sustain competitive advantage for brands.
learning
Advertising is far more than just a communications industry. It's a problem-solving industry that also....
brand building
The first lesson of branding: memorability. It's very difficult buying something you can't remember.
work
Do interesting things and interesting things will happen to you.
idea
You're only as good as your next idea. And if you can't agree on that, then it's time to walk.
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