Quotes by : John Sculley

We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then....

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.....

In many cases, jobs that used to be done by people are going to be able to be done through automation.....

I have found that I always learn more from my mistakes than from my successes. If you aren't making some....

When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world....

The Mac defined 'personal technology', and the iPhone defines 'intimate technology' as a convergence....

The future belongs to those who see possibilities before they become obvious.

Everything at Apple can be best understood through the lens of designing. Whether it's designing the....