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Author - Jonathan Ive
Quotes by : Jonathan Ive
Care
What we make testifies who we are. People can sense care and can sense carelessness. This relates to....
Culture
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many....
Path
I think that we're on a path that Apple was determined to be on since the '70s, which was to try and....
Mistakes
One of the things that is particularly precious about working at Apple is that many of us on the design....
Trying
There's no learning without trying lots of ideas and failing lots of times.
Money
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful....
Mean
'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing.
Focus
My focus is incredibly narrow. I can't talk with any authority other than design and development of product.....
Apple
Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form....
Best
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products....
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