Quotes by : Jonathan Ive

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.....

That's just tragic, that you can spend four years of your life studying the design of three dimensional....

What we make testifies who we are. People can sense care and can sense carelessness. This relates to....

The form of computers has never been important, with speed and performance being the only things that....

Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful....

We struggle with the right words to describe the design process at Apple. But it is very much about designing....

Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen....

To design something really new and innovative you have to reject reason.

I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.....

There is beauty when something works and it works intuitively.