Quotes by : Michael E. Porter

If the forces are intense, (..) almost no company earns attractive returns on investment.If the forces....

The strongest competitive force or forces determine the profitability of an industry and become the most....

The essence of strategy is choosing what not to do.

Competitive forces = the underlying drivers of profitability P.25

Understanding the competitive forces, and their underlying causes, reveals the roots of an industry’s....

Understanding industry structure is also essential to effective strategic positioning P. 26

In essence, the job of the strategist is to understand and cope with competition. P. 25