Quotes by : Sheena Iyengar

One could even argue that we have a duty to create and pass on stories about choice because once a person....

The quality of health care continues to improve, and people are living longer, but these developments....

We make choices and are in turn made by them.

Whether we do it consciously or subconsciously, we tend to organize our lives to display our identity....

At its best, choice is a means by which we can resist the people and the systems that seek to exert control....

When the options are few, we can be happy with what we choose since we are confident that it is the best....

In America we tell our parents to bring their child home and put him or her in a crib; as they get older,....

For animals, the confinement of the body is the confinement of the whole being, but a person can choose....

Like the swimming rats in Richter’s experiment, we can survive for only so long without solid ground....

Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed....

Life hands us a lot of hard choices, and other people can help us more than we might realize. We often....