His [(Rumpelstiltskin)] feeling that his name, which....

“ His [(Rumpelstiltskin)] feeling that his name, which is his identity, must be kept secret, or else he'll be revealed to the world as the hunchbacked, shriveled, ridiculous creature he knows himself to be. And if that happens, he'll disappear. ”

Joan Gould

From : Spinning Straw into Gold: What Fairy Tales Reveal About the Transformations in a Woman's Life