[Howard Roark] was asked for a statement, and he received....

“ [Howard Roark] was asked for a statement, and he received a group of reporters in his office. He spoke without anger. He said:'I can't tell anyone anything about my building. If I prepared a hash of words to stuff into other people's brains, it would be an insult to them and to me. But I am glad you came here. I do have something to say. I want to ask every man who is interested in this to go and see the building, to look at it and then to use words of his own mind, if he cares to speak.'The Banner printed the interview as follows:'Mr. Roark, who seems to be a publicity hound, received reporters with an air of swaggering insolence and stated that the public mind was hash. He did not choose to talk, but seemed well aware of the advertising angles of the situation. All he cared about, he explained, was to have his building seen by as many people as possible. ”

Ayn Rand

From : The Fountainhead