if psychoanalysis was late-19th-century secular Judaism's....

“ if psychoanalysis was late-19th-century secular Judaism's way of constructing spiritual meaning in a post-religious world and retail is the late 20th century's way of constructing meaning in a postreligious world, what does it mean that I'm impersonating the father of psychoanalysis in a store window to commemorate a religious holiday? ”

David Rakoff

From : Fraud: Essays