Now since shame is a mental picture of disgrace, in....

“ Now since shame is a mental picture of disgrace, in which we shrink from the disgrace itself and not from its consequences, and we only care what opinion is held of us because of the people who form that opinion, it follows that the people before whom we feel shame are those whose opinion of us matters to us. ”

Aristotle

From : The Rhetoric & The Poetics of Aristotle