People tend to accept information that confirms their....

“ People tend to accept information that confirms their existing beliefs and feelings, and reject information that contradicts them. This is called “motivated reasoning,” and it means that providing people with corrective information often does not work and may even strengthen their original beliefs. This also means that when people receive new information, their existing beliefs and feelings may have more influence over whether they believe or reject this information than rational reasoning. ”

Rachel Hilary Brown

From : Defusing Hate: A Strategic Communication Guide to Counteract Dangerous Speech