The food problem is a flavor problem. For half a century,....

“ The food problem is a flavor problem. For half a century, we've been making the stuff people should eat--fruits, vegetables, whole grains, unprocessed meats--incrementally less delicious. Meanwhile, we've been making the food people shouldn't eat--chips, fast food, soft drinks, crackers--taste ever more exciting. The result is exactly what you'd expect. ”

Mark Schatzker

From : The Dorito Effect: The Surprising New Truth About Food and Flavor