There’s a point on a runway during take-o that a....

“ There’s a point on a runway during take-o that a plane reaches V1 speed. Once it passes V1, it has reached the point of no return. The point where take-o cannot be aborted. It has to take o . Or crash. In order to determine its V1 speed every plane will factor in its weight, wind-speed, weather conditions, slope, length of runway etc. So although there’s not a physical line drawn on each runway, it’s there. ”

David Hieatt

From : Do Purpose: Why Brands with a Purpose Do Better and Matter More