[W]e might do better here to think of culture as fashion.....

“ [W]e might do better here to think of culture as fashion. And in fashion, of course, the key is not wearing a particular outfit but being able to wear it ... Clothing is a mere collection of garments; fashionability is a performative capacity, an ability to effect the right look through an effective combination of garments, social sense, and bodily performance. ”

James Ferguson

From : Expectations of Modernity: Myths and Meanings of Urban Life on the Zambian Copperbelt