[W]hen a message is squeezed through a twenty-second....

“ [W]hen a message is squeezed through a twenty-second news spot, so much can be lost that what is left will fail to move anyone enough to make them turn off the set and actually do something. Meanwhile, the viewers will believe that they have learned everything they need to know on that subject and will be bored the next time they hear it. ”

Jerry Mander

From : Four Arguments for the Elimination of Television