When the marketplace became crowded with.... : Quote by Gregory C. Carlson

“ When the marketplace became crowded with scores of similar products that mostly did what they were supposed to do, companies focused less on selling that product, and more on selling you a relationship with the product, and a means of announcing your own identity. ”

Gregory C. Carlson
  • From : Sold on Language: How Advertisers Talk to You and What This Says about You
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