Quotes by : Chip Heath

The most basic way to get someone's attention is this: Break a pattern.

The first problem of communication is getting people's attention.

Anger prepares us to fight and fear prepares us to flee.

An old advertising maxim says you've got to spell out the benefit of the benefit. In other words, people....

If I already intuitively "get" what you're trying to tell me, why should I obsess about remembering it?....

Stephen Covey, in his book The 8th Habit, decribes a poll of 23,000 employees drawn from a number of....

If forensic analysts confiscated your calendar and e-mail records and Web browsing history for the past....

Once we know something, we find it hard to imagine what it was like not to know it.

People tend to overuse any idea or concept that delivers an emotional kick.

To make our communications more effective, we need to shift our thinking from "What information do I....