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Author - Chris Anderson
Quotes by : Chris Anderson
sales
The three main observactions - (1) the tail of available variety is far longer than we realize; (2) it's....
business strategy
What people intuitively grasped was the new efficiences in distribution, manufacturing, and marketing....
the long tail
... the emerging digital entertainment economy is going to be radically different from today's mass market.....
marketing
In fact, as these companies offered more and more (simply because they could), they found that demand....
marketing
What we're now starting to see, as online retailers begin to capitalize on their extraordinary economic....
marketing
What Vann-Adibe had discobered was that the aggregate market for niche music was huge, and effectively....
business strategy
There's a value in that space - rent, overhead, staffing costs, etc. - that has to be paid back by a....
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