The three main observactions - (1) the tail.... : Quote by Chris Anderson

“ The three main observactions - (1) the tail of available variety is far longer than we realize; (2) it's now within reach economically; (3) all those niches, when aggregated, can make up a significant market - seemed indisputable, especially baked up with heretofore unseen data. ”

Chris Anderson
  • From : The Long Tail: Why the Future of Business is Selling Less of More
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