Quotes by : George Lois

Ad agencies do all kinds of market research that ask people what they think they want, and instead, you....

I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a....

Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be....

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists....

In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow....

The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers....

If a man does not work passionately - even furiously - at being the best in the world at what he does,....

Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.

All the people who run agencies, all the important people in agencies have taken communication courses,....

Because advertising and marketing is an art, the solution to each new problem or challenge should begin....