Quotes by : Laura Busche

Human beings are complex information consumers: they have active needs, passions, and preferences. They....

In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in....

Content sparks our connections with others, our own selves, and the world. What we decide to share is....

People change, and so do their aspirations, and so should brands.

Text, images, and video are the paint swatches of 21st-century artists — with a single catch: this....

Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it....

People relate to people, and if your brand feels like people, they’ll relate to you, too.

I cannot stress this enough: content creators need to stop comparing their work with that of total strangers.....

Your brand story’s “happily ever after” involves open wallets.

Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong....