Quotes by : Laura Busche

All human aspirations are opportunities for brands to build relationships.

Human beings are complex information consumers: they have active needs, passions, and preferences. They....

In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in....

People change, and so do their aspirations, and so should brands.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in....

I faced people from all walks of business who fully disregarded design (though they were completely influenced....

If building a disruptive, dynamic brand is not in your plans, neither is profit.

Do everything in your power to make customers go confidently in the direction of their purchase intention.....

Everyone is either building an audience or being an audience these days. Someone, somewhere in the world....

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s....