Quotes by : Laura Busche

Design is your silent storyteller. The visual aesthetic you share with the world tells a story about....

Lean brands are the result of continually testing assumptions.

In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in....

Do not confuse location with direction. Location is where you are, direction is where you are going.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in....

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

If building a disruptive, dynamic brand is not in your plans, neither is profit.

Text, images, and video are the paint swatches of 21st-century artists — with a single catch: this....

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even....

Everyone is either building an audience or being an audience these days. Someone, somewhere in the world....