Human beings are complex information consumers:.... : Quote by Laura Busche

“ Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research. ”

Laura Busche
  • From : Powering Content: Building a Nonstop Content Marketing Machine
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