Have you ever seen someone buy a piece of furniture....

“ Have you ever seen someone buy a piece of furniture or clothing from New York, Chicago or London? Even though the exact same product was available right down the street at a local retailer for a fraction of the cost? This kind of phenomenon is referred to as ‘The expert from afar’ enticement that enraptures the naïve with the idea that things distant and far removed have more value because of the popularity of their location or the pedigree of the presenter. They often neglect to seek resources locally that offer the same product or practical wisdom, and do not employ the benefits of direct first hand observation to test the efficacy of what can be found close by within arm’s length. Instead they venture afar without looking at what is often right in front of them, invisible because of proximity.However, invisibility has its own value too. It allows one to carry on unnoticed, and go merrily about your own successful way. ”

Michael Delaware

From : The Art of Sales Management: Lessons Learned on the Fly