Report, if you have a problem with this page“ Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they’ve heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn’t even know they wanted. ”
Frank Luntz
From : Win: The Key Principles to Take Your Business from Ordinary to Extraordinary
